Who owns Sega today?
Sega belongs to Sega Sammy Holdings, the joint holding company created on October 1, 2004 when Sega merged with the pachinko and pachislot manufacturer Sammy Corporation. Sega had already left console hardware behind, and Sammy's gambling machine money paid for what came next.
The group is still built that way. For the fiscal year ended March 31, 2026, Sega Sammy reported net sales of 487.5 billion yen, up 13.7 percent on the year before, and operating profit of 47.1 billion yen. Beneath those numbers it posted a net loss of 5.7 billion yen, about 31.6 million dollars.
Games sit in the Entertainment Contents segment, alongside Sonic, Atlus and Total War. Pachislot and pachinko machines are a separate segment, and an overseas gambling business is a third. Sega the publisher has no separate listing or balance sheet of its own: it is one division of a Japanese gambling machine group that owns the brand that walked away from consoles after the Dreamcast.
What did Sega's games business actually earn last year?
Entertainment Contents sold 326.6 billion yen in the year to March 2026, a rise of 1.5 percent. Segment operating income went the other way, down to 32.4 billion yen from 40.8 billion yen a year earlier. Sales up, profit down, which is the shape of a publisher paying for decisions made elsewhere.
Those decisions were acquisitions. Sega Sammy booked 58.8 billion yen of extraordinary impairment losses for the year, 31.3 billion yen of it written off against Rovio Entertainment, the Finnish Angry Birds studio it bought in 2023 for 706 million euros, and 18.0 billion yen against Stakelogic, an online casino supplier bought in 2024. Those two write-downs are what turned an operating profit into a net loss.
The company drew its own conclusion in the results for the nine months to December 31, 2025, saying it would "suspend large-scale M&A for the time being" and putting 20.0 billion yen into a share buyback instead. Sega spent a decade buying growth. In 2026 it stopped.
Why did Sega cancel Super Game?
Super Game was the plan for a global online hit, announced in 2021 and discussed for five years without ever being shown. In May 2026 Sega confirmed in its full year results that the project was cancelled and that free-to-play development had been pushed down the priority list.
Sega president and chief operating officer Shuji Utsumi gave the reasoning to Nikkei xTREND in September 2026. The scale of investment and operations "would have to grow enormously to match the scale of the service", he said, and "taking into account the global situation, we determined that taking on this challenge at this time would be too risky".
The retreat is not total. Utsumi said there are still "business opportunities" in games as a service, and Sega has not closed that door. But more than 100 developers were moved off free-to-play work and onto full priced games built around franchises players already know. Sega spent five years trying to become a live service company, then went back to selling finished games.
How much does Sonic earn away from games?
Sonic the Hedgehog 3 opened in the United States on December 20, 2024 and finished its theatrical run on March 27, 2025 with 236.1 million dollars domestic and roughly 492 million dollars worldwide, the biggest gross in the film series. No Sega game released in that window came near that figure.
That is what Sega has become. Licensing Sonic for films, toys, clothing and tie-ins earns money whether or not a given game sells well, and it is the part of the business Sega Sammy now leans on hardest when the publishing side wobbles.
Two more films are already on the calendar. The Angry Birds Movie 3, made with Rovio, opens on December 23, 2026. Sonic the Hedgehog 4 follows on March 19, 2027. Rovio has cost Sega Sammy 31.3 billion yen in write-downs, but it also brought in a film franchise, which is the business Sega now does well.
What happened to Sega's studios after the 2024 layoffs?
On March 28, 2024 Sega announced about 240 job cuts across Sega Europe, Total War developer Creative Assembly and mobile studio Hardlight, and confirmed that Relic Entertainment, the Company of Heroes developer, would leave the group as an independent studio backed by the UK investment firm Emona Capital.
Jurgen Post, who ran Sega Europe, framed the cuts to staff as protection for what was left. "We need to streamline, focus on what we are good at, and position ourselves as best we can for the road ahead", he wrote in 2024, in a message reported by Game Developer and others.
What Sega kept says more than what it sold. Atlus, the studio behind Persona and Shin Megami Tensei, reached Sega through the 2013 sale of the collapsed Index Corporation and took the Atlus name again in April 2014. It is now among the group's most dependable earners. Sega let go of a western strategy studio and held on to a Japanese role-playing one.
Will Sega build another console?
Nothing in Sega Sammy's reporting points that way. The group reports games, pachislot and pachinko machines, and overseas gambling, and there is no consumer hardware line anywhere in that structure. There has not been one since the Dreamcast, the console that followed the Saturn generation Sega lost and was buried by the PlayStation 2.
The closest Sega has come since is plug and play nostalgia. The Sega Genesis Mini reached the United States on September 19, 2019 at 79.99 dollars with 42 built in games, and had sold more than 300,000 units by the end of March 2020. A Genesis Mini 2 followed in October 2022. Both are discontinued.
A rumor circulated in June 2026 that Sega or a licensing partner was seeking quotes for a low cost 2D handheld that takes cartridges. It came from an anonymous post, Sega has confirmed nothing, and earlier handheld rumors ended the same way. Utsumi's stated ambition, as he told the BBC in December 2024, is about characters rather than hardware: "I want to make Sega really shiny again."
Where to find one today. Sega sells neither Mini now, so both are second-hand buys. PriceCharting's tracked sales put a loose Genesis Mini at roughly 65 to 70 dollars in 2026 and a boxed one near 90 to 100 dollars, above the 79.99 dollars it cost new in 2019. Specialist retro shops such as Stone Age Gamer carry the accessories and flash carts that make original Sega hardware easier to use on a modern television. Check that any listing includes the power supply and at least one controller.
Frequently Asked Questions
Is Sega still around in 2026?
Yes. Sega operates as part of Sega Sammy Holdings, which reported net sales of 487.5 billion yen for the fiscal year ended March 31, 2026. The Entertainment Contents segment that holds the game business accounted for 326.6 billion yen of that total.
Who owns Sega now?
Sega is owned by Sega Sammy Holdings, the Tokyo listed company formed on October 1, 2004 when Sega merged with the pachinko and pachislot manufacturer Sammy Corporation. Sega has had no separate stock listing since that merger.
What was the last Sega console?
The Dreamcast was the last home console Sega manufactured, and Sega has not shipped a successor. The nearest thing since is the Sega Genesis Mini, a plug and play reissue that launched in the United States on September 19, 2019 at 79.99 dollars with 42 built in games.